125,000 in less than 5 days
This locally brewed music platform developed by Gakk media, has clearly addressed the innate need of users and artists alike as it is evident by the influx of 125,000 trial subscribers in less than five days after the launch. Eid is the biggest festival in the country and GP Music brought in an added flair with the grand release of more than one hundred new albums under a campaign called “Eid 100” leading up to the last Eid in July. The introduction of the “GP Music Billboard Hot 20” was the cherry on top, as subscribers could now enjoy the most streamed songs on this platform.
GP Music introduced many firsts in Bangladesh. The “Stream & Win” contest during the Bangla New Year’s celebration helped generate stunning growth in streaming behavior. Furthermore, GP Music organized “The Biggest Jam Session” in Bangladesh – where over two hundred guitarists and singers came together to pay a tribute to GP Music’s flagship Band and the Iconic Rock Band of Bangladesh– “Artcell”. The video of the tribute went viral nationwide and triggered subsequent large group tributes to the band, making it an absolute social phenomenon.
What GP is saying immediate after Launch
Speaking about GP Music, Grameenphone CMO YasirAzman said, “We are positively overwhelmed to see the response of GP Music in the market. Our goal is to be the most preferred partner in our customers’ digital lifestyle and as music is an integral part of it, GP Music will play a critical role to achieve this ambition”.
According to Mohammad Muntasir Hossain, Head of Grameenphone Digital Services, “Till date, our users have streamed a total of 5,600 days’ duration of music. This number tells us that we have really created a platform which is loved by our customers. Going forward, our vision is to make GP Music the most preferred platform for all Bangladeshis across the world. This will be a difficult journey, but we are up for it”.